Cookies Policy

Unidad Editorial and other third parties use the following types of cookies on this website:

– Strictly necessary: ​​also called “technical” or “functional”, are those that allow navigation through the website, guarantee its correct functioning and the use of the different options or services that exist therein. These are cookies that allow, for example, controlling traffic and data communication, identifying the session, accessing restricted access parts, remembering the elements that make up an order, carrying out the purchase process, managing payment, controlling linked fraud. to the security of the service, count visits for the purposes of billing licenses for the software with which the service works, use security elements during navigation, store content for the dissemination of videos or sound, enable dynamic content (for example, animation loading a text or image) or sharing content through social networks. If these cookies are deactivated, you will not be able to receive our content and services correctly.

– Configuration: these are those that allow the user to remember information so that the user can access the service with certain characteristics that can differentiate their experience from that of other users, such as, for example, the language, the number of results to be displayed when the user makes a search, the appearance or content of the service depending on the type of browser through which the user accesses the service or the region from which the user accesses the service, etc. In particular, configuration cookies are used for the purpose of:
a) Store or access information on a device: if the user gives their consent, Unidad Editorial and other third parties that use this type of cookies may store and/or access information on their device through other cookies and identifiers installed on said device. device.
b) Actively analyze the characteristics of the device for identification: if the user authorizes it, Unidad Editorial and other third parties that use this type of cookies may (i) create a unique identifier for your device based on the analysis of the specific characteristics of that (e.g. text font or screen resolution) and (ii) use that identifier to recognize your device on subsequent visits.


– Analytical or measurement: these are those that allow the monitoring and analysis of the behavior of all website users, including the quantification of the impacts of the advertisements. The information collected through this type of cookies is used to measure the activity of the websites, application or platform, in order to introduce improvements based on the analysis of the usage data made by users of the website. In particular , analytical or measurement cookies are used for the purpose of:
a) Measure the performance of the content: if the user gives their consent, Unidad Editorial and other third parties that use this type of cookies may examine the effectiveness and efficiency of the content that the user sees or interacts with. This will be done by analyzing what content was shown, how, how often or for how long, when and where it was shown, and how the user engaged with it (e.g., whether they clicked on the content) and They will prepare reports on the matter. Likewise, the information obtained from said analysis may be combined with other information that could have been previously collected, both on other websites or applications or by other means.
b) Measure the performance of the advertisements: if the user authorizes it, Unidad Editorial and other third parties that use this type of cookies may analyze the effectiveness and efficiency of the advertisements that are shown to them or with which they interact. To this end, it may be examined which advertisements were shown to the user, how often, when and where they were shown, how the user interacted with them (e.g. whether they clicked on the advertisement or made a purchase), during how long and whether a specific advertisement is useful or not in a certain context and reports will be prepared about it. Likewise, the information obtained from said analysis may be combined with other information that could have been previously collected, both on other websites or applications or by other means.
c) Use market studies in order to generate information about the public: assuming that the user consents, Unidad Editorial and other third parties that use this type of cookies may obtain more information about the public that visits the website and views the advertisements that are displayed therein. To do this, aggregate information can be prepared on the type and characteristics of the audience reached by the advertisements, as well as the audience that interacted with them. The aggregated information may be associated and combined with other information that may have been previously collected, both on other websites or applications and by other means, including offline sources, in order to carry out market research and generate new information about the public.
d) Storage and access to geolocation information to carry out market studies: if the user authorizes it, our geomarketing partners may collect aggregated and anonymous geolocation data, in order to carry out market studies for their own clients that help the latter both to achieve a greater understanding of the market and its trends and to analyze the performance of their stores and competitors.
e) Develop and improve products: if the user gives their consent, Unidad Editorial and other third parties that use this type of cookies may use the information collected from their navigation on the website to (i) improve existing products and content with new functionalities/features, (ii) develop new ones and (iii) create new analytical models and algorithms using machine learning techniques.


– Behavioral advertising: these are those that store information on user behavior obtained through continuous observation of their browsing habits, which allows the development of a specific user profile to display advertising and personalized content based on it. This makes it possible to manage, in the most efficient way possible, the advertising spaces and content of the website according to the user’s specific profile. In particular, behavioral advertising cookies are used for the purpose of:
a) Create a profile for the personalization of content: if the user grants their consent, Unidad Editorial and other third parties that use this type of cookies may create and, where appropriate, edit a profile about them and their interests, with the aim of be able to show you personalized content based on said profile. To this end, use may be made of information related to the user’s previous activity on this or other websites or applications, their interests, geographic location or demographic nature and combined with other information that could have been previously collected, both on other sites web or applications as by other means.
b) Create a personalized advertising profile: in the event that the user consents, Unidad Editorial and other third parties that use this type of cookies may create and, where appropriate, edit a profile about them and their interests, in order to show you personalized ads based on said profile. For this purpose, information relating to the user’s previous activity on this or other websites or applications, their interests, geographical location or demographic nature may be used and combined with other information that could have been previously collected, both on other websites or applications and by other media. The two previous purposes seek to collect and process information about the user of a website to subsequently personalize the advertising shown to them in other contexts, that is, on other websites or applications, over time. Typically, website or app content is used to make inferences about user interests, which inform future content and advertising selections. Collecting browsing data and generating interest profiles with analytical inference techniques allows the use of these profiles to personalize advertising campaigns and content.
c) Enrichment of profiles with information from third parties: if users authorize it, Unidad Editorial may enrich the profile whose creation, if applicable, the user has authorized, based on personal information provided by third parties who have previously obtained their consent to create your own profile and communicate it to Unidad Editorial. This aims to adjust the user’s specific profile to show advertising and personalized content based on it.
d) Share your navigation analyzes and interest groups with third parties: if the user consents, the interest profiles inferred by Unidad Editorial through the collection of navigation data and the application of analytical inference techniques may be shared with third parties.
e) Select basic advertisements: if the user authorizes it, Unidad Editorial and other third parties that use this type of cookies may show some advertisements or others depending on the content that the user is viewing, their approximate geographical location, the type of device. used and its functionalities, the URL and the IP address. In addition, the frequency and order with which the ads are shown to the user can be controlled and this advertising can be prevented from being displayed in inappropriate contexts.
f) Select personalized ads: if the user gives their consent, Unidad Editorial and other third parties that use this type of cookies may show them personalized ads based on their advertising profile, as well as other historical data of said user – previous activity in this or others. websites, your interests, visits to other pages or applications, geographic location or demographic information.
g) Select personalized content: if the user authorizes it, Unidad Editorial and other third parties that use this type of cookies may show you personalized content based on your profile or other historical data from that previous activity on this or other websites, your interests. , visits to other pages or applications, geographic location or demographic information.
h) Storage and access to geolocation information for targeted advertising purposes: if the user consents, our geomarketing partners may show them, on behalf of their own clients, personalized advertising based on their interests, as well as commercial offers. available around you.

– Geographical location: are those that allow your precise geographical location to fulfill several of the previous purposes, such as showing you advertising related to the place where you are located or in the language of said place.

Likewise, the data obtained from the purposes that the user has, if applicable, consented to, may also be used by Unidad Editorial and other third parties for the following purposes:

a) Collate and combine offline data sources: combine information obtained from offline sources with data collected online from your navigation through the website to use it for one or more of the other purposes set out in this cookie policy.
b) Ensure security, prevent fraud and debug errors: perform tasks to monitor activity on the website to (i) ensure that data is transmitted securely, (ii) detect and prevent malicious, fraudulent, unacceptable or illegal and (iii) ensure that the systems and processes linked to it function correctly, safely and effectively.
c) Receive and use automatically sent device characteristics for identification: create an identifier for your device using data relating to the specific characteristics of your device collected automatically (e.g. IP address or browser type) and use it to return to identify said device.
d) Technically serve advertisements or content: send and receive information that allows you to see and interact with advertisements and content. To do this, you can (i) use the user’s IP address to show content or advertisements over the Internet, (ii) respond to said user’s interaction with such content or advertisements by redirecting them to the destination web page and (iii) use information about the type of device and its capabilities to display content or advertisements (e.g. display advertising or videos in a size and format compatible with the device).

e) Link different devices: determine unequivocally or probabilistically that two or more devices belong to the same user or home. To do this, if the user has consented, the characteristics of the devices can be analyzed in order to identify them.

(*) The information obtained through all these cookies, referring to the user’s equipment, may be combined with your personal data only if you are registered on this website, in accordance with the provisions of the Privacy Policy.